I happened to catch an interesting segment on the WMUL's (Lowell) morning program, The Sunrise Show. It was the assistant director of the Chelmsford (MA) Library, Chris Kupec, being interviewed about book recommendations. I came in in the middle, but listened for at least 15 minutes, so it must have been a lengthy interview. Judging from the casual DJ banter, Chris had brought an actual stack of books with him and there was lots of discussion. Chris came across as charming, intelligent, funny and completely accessible; helping to dash the remote, austere librarian image ('course, it probably helps that he's male and free from the constant specter of bun and glasses jokes). The interview finished with him "plugging" his library's book discussion groups. This is outreach in it's best form. Using popular media to remind people - hopefully the people pron to asking me why I'm a librarian since, according to them, libraries are obsolete- that there IS timeless value in their public libraries... they DO provide a service that the internet does not. So, way to go, Chris and Chemlmsfod PL for understanding the importance of diverse outreach and marketing!