I just saw audible.com's new ad campaign, dontread.org. I'm flabbergasted that they saw fit to spoof ALA's Celebrity Read campaign. (Perhaps I should say that I'm home sick today, so I'm slower on the news that usual. And thanks to Brian for pointing it out. After my initial round of obligatory indignation and shock, I settled on flattered and smug. Why? Well... you know it's a pretty good ad campaign when someone, someone with their own fancy advertising budget, piggybacks on it. PLUS, they didn't even get celebrities... duh! Way to go, ALA.