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imitation is the sincerest form [Dec. 14th, 2005|09:47 pm]
I just saw audible.com's new ad campaign, dontread.org. I'm flabbergasted that they saw fit to spoof ALA's Celebrity Read campaign. (Perhaps I should say that I'm home sick today, so I'm slower on the news that usual. And thanks to Brian for pointing it out. After my initial round of obligatory indignation and shock, I settled on flattered and smug. Why? Well... you know it's a pretty good ad campaign when someone, someone with their own fancy advertising budget, piggybacks on it. PLUS, they didn't even get celebrities... duh! Way to go, ALA.

From: herzogbr
2005-12-16 09:29 pm (UTC)

remember your base

You know, the thing that struck me about this (after my initial apprehention to the whole of idea of "don't read") was this: I don't know this for sure, but I would think that one of Audible.com's biggest customer groups is libraries. And I know it's a stretch, but starting a "books are bad" (which I equate to their "don't read" idea, and from some of the entries in the faq on the http://www.dontread.org page) when one of your biggest markets are known for their books, seems a highly risky business move. It would be like some company developing a new kind of fast food that it wants to channel to the public through McDonalds, and doing so by using an advertising campagin with the core message that "hamburgers are stupid." Would McDonalds in this case be more or less likely to agree to sell that product?

But then again, people who are interested in "books on pods" are probably the same that can see the humor in this, as well as those who are not clinging desperately to the printed page. And I'm sure no librarian will make a decision to go with or not go with Audible.com versus OverDrive based on this ad campagin.

After all, considering what Wikipeida just went through, people should know you can't believe what you read on the internet.
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